Millennial Multi-hyphenate Nadine Lustre is not your typical superstar. That is for sure! She is not the type of artist who just do whatever is asked of her. She always has a say and knows how to collaborate.


No wonder why big brands want her as their brand ambassador. Aside from her huge following, she showcases her creativity and carries herself with so much confidence, which translates to successful ad campaigns.


One example would be her #SelectedByNadine summer collaboration with the international clothing brand, H&M.


According to their Marketing Head, Gino Cruz, Nadine really had a strong point of view when it comes to choosing what items to be included in the swimwear collection.


“Hindi lang siya magiging face for the campaign, but someone who we can really collaborate with and we saw that in Nadine,” he said.


The award-winning actress is the first ever Filipino ambassador of the said global brand. When the collections were released, people flocked at the stores right away.


“It felt na tama yung ginawa naming decision na makipag-partner sa kanya, kasi nga talagang she’s really into whatever adventure,” he added.


He also shared that it was Nadine who even requested to retake some of the shots if she thinks that she could have done better.


“I guess talagang pagka-sinasabi ko na beyond expectation, totoo talaga yun, kasi she really gives her all,” Gino stated.


With over two million views across H&M’s social media platforms and sold out items from the collection, you could say that Nadine is indeed an effective endorser.


Watch some of the behind-the-scenes footage from the El Nido shoot here!



Meanwhile, watch out for the most epic dance movie of the year, “Indak,” starring Nadine and Sam Concepcion. It will come out on August 7 in cinemas nationwide! Here’s the trailer!

INDAK Trailer [Nadine Lustre and Sam Concepcion] – COMING SOON

Umindak, gumalaw, at sumayaw!The stage is set for the most epic dance movie of the year, INDAK! Starring the total performer, Sam Concepcion and the Multimedia Princess, Nadine Lustre! #IndakTrailerIN CINEMAS AUGUST 7!

Posted by Nadine Lustre on Friday, June 7, 2019

For more updates on Nadine and your favorite Viva artists, click here!



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